SEO Migration Services
SEO migration services protect your organic traffic when the site changes underneath it: a redesign, a new domain, a platform switch or a URL restructure. We map, test and monitor every step so rankings carry over.
How we approach SEO migration services
Migrations are where many businesses lose years of SEO work in a week. Redirects are missing or chained, staging sites get indexed, content is cut during the redesign, internal links point to old URLs, and tracking breaks at launch so nobody notices the drop. Developers are usually focused on design and features, not search.
We join early, ideally before designs are final. We crawl the current site, collect traffic and backlink data for every URL, and build a redirect map. We review the new site on staging for content, metadata, canonicals, internal links, structured data and speed. On launch day we test redirects in bulk, submit sitemaps and check analytics. For several weeks afterwards we monitor crawl errors, indexing and rankings, fixing problems fast.
Best for any business planning a redesign, CMS change, domain merger or HTTPS or structure change.
- A technical audit with fixes ranked by impact
- Content built around what your customers search for
- Visibility in Google and in AI answers like ChatGPT and Perplexity
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our SEO Migration Services include
The usual building blocks. We drop what you don’t need and add what you do.
Technical SEO audit
Crawlability, indexation, Core Web Vitals and structured data.
Keyword & topic map
Search demand mapped to pages and funnel stages.
On-page optimisation
Titles, headings, internal links and content upgrades.
Content briefs & production
Pages built to rank and to answer AI search engines.
Authority building
Digital PR and earned links from relevant sites.
Rank & revenue reporting
Visibility, traffic and conversions in one dashboard.
How we deliver
You see the plan before any work starts.
Crawl & audit
We crawl the site, read Search Console and list every technical issue by impact.
Keyword map
Search demand mapped to pages, so each page has one clear job.
Fix & build
Technical fixes ship first, then new and improved pages.
Earn links
Digital PR and outreach for links that a real editor would give.
Measure
Rankings, organic traffic and leads reported monthly, with the next priorities.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
When should SEO be involved in a website migration?
How long does traffic take to recover after a migration?
How long does SEO take to work?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.