Google Analytics 4 Setup Services
Our Google Analytics 4 setup services give you a property that tracks the actions your business cares about, beyond page views. We plan events, conversions and consent handling before writing a single tag.
How we approach Google Analytics 4 setup services
Many GA4 properties were created in a rush when Universal Analytics shut down. Common problems include duplicate purchase events, form submissions not tracked, internal traffic counted, cross-domain sessions breaking at the payment gateway, and data retention left at two months so year-on-year comparisons are impossible.
Before any tags, we write a measurement plan: your business goals, the user actions that signal progress, and the parameters needed to analyse them. Then we implement through Google Tag Manager, configure key events, enhanced ecommerce for Shopify, WooCommerce or custom carts, consent mode, cross-domain tracking, and links to Google Ads and Search Console. We test in DebugView and compare numbers with your backend. You get a working property, a tracking document your developers can follow, and custom reports or explorations for the questions you ask most.
- A measurement plan agreed before tracking is built
- Privacy-friendly, consent-aware data collection
- Dashboards designed for decisions, not decoration
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Google Analytics 4 Setup Services include
The usual building blocks. We drop what you don’t need and add what you do.
Measurement plan
The KPIs and events that matter, agreed up front.
Tracking implementation
GA4, Tag Manager and platform pixels set up cleanly.
Server-side & consent
Accurate data that respects privacy rules.
Dashboards
Looker Studio or Power BI views for each audience.
Attribution
Credit assigned fairly across channels.
Insight reviews
Regular sessions that turn data into decisions.
How we deliver
You see the plan before any work starts.
Measurement plan
The KPIs, events and definitions everyone agrees on.
Implement
GA4, Tag Manager, pixels and server-side tagging set up cleanly.
Validate
Numbers checked against your CRM and orders before anyone relies on them.
Dashboards
Reports built for the people who make decisions.
Maintain
Tracking kept working as the site and campaigns change.
Platforms we use for this work
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Can you fix an existing GA4 setup instead of starting over?
Why does GA4 show fewer conversions than our backend?
Why don't our platform numbers match our CRM?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.