App Store Optimization Services
App store optimization services improve how your app ranks and converts on Google Play and Apple's App Store. We work on keywords, listing copy, screenshots and ratings, then test changes so installs grow from the traffic you already get.
How we approach app store optimization services
Many apps launch with a listing written by the product team and never touched again. Keywords miss how users search, screenshots show settings screens instead of benefits, and ratings are dragged down by a few old bugs. Google Play and the App Store also index different fields, so copying the same text across both wastes opportunities.
Step one is keyword research for each store, looking at search volume estimates, competitor rankings and the terms already bringing installs. Then we rewrite the title, subtitle, short description and long description, choose keyword field terms for iOS, and redesign screenshots and the preview video around the main benefits. We set up a prompt for ratings at the right moment in the app, respond to reviews and run store listing experiments where possible. Monthly reports track keyword positions, conversion rate and organic installs.
It suits consumer apps, fintech, edtech, health and B2B apps that rely on store search.
- A technical audit with fixes ranked by impact
- Content built around what your customers search for
- Visibility in Google and in AI answers like ChatGPT and Perplexity
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our App Store Optimization Services include
The usual building blocks. We drop what you don’t need and add what you do.
Technical SEO audit
Crawlability, indexation, Core Web Vitals and structured data.
Keyword & topic map
Search demand mapped to pages and funnel stages.
On-page optimisation
Titles, headings, internal links and content upgrades.
Content briefs & production
Pages built to rank and to answer AI search engines.
Authority building
Digital PR and earned links from relevant sites.
Rank & revenue reporting
Visibility, traffic and conversions in one dashboard.
How we deliver
You see the plan before any work starts.
Crawl & audit
We crawl the site, read Search Console and list every technical issue by impact.
Keyword map
Search demand mapped to pages, so each page has one clear job.
Fix & build
Technical fixes ship first, then new and improved pages.
Earn links
Digital PR and outreach for links that a real editor would give.
Measure
Rankings, organic traffic and leads reported monthly, with the next priorities.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How long does app store optimization take to show results?
Do ratings and reviews affect app store rankings?
Do you optimise for AI search as well?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.