×LiLinkedIn Employee Advocacy Services
LinkedIn employee advocacy services help your people share company news and expertise in their own voice. Employee networks are often far larger than the company page following, and posts from people earn more trust than brand posts.
How we approach LinkedIn employee advocacy services
Advocacy programmes usually fail in one of two ways. Either employees are asked to reshare every company post, which feels forced and gets ignored, or the idea is announced once at a town hall and never mentioned again. Profiles are often incomplete, with old job titles and no link to the company page.
Our approach begins with a small group of willing people, typically leaders, sales and senior specialists. We tidy their profiles, agree simple guidelines on what can be shared, and provide a weekly set of suggested posts they can edit in their own words. Short coaching sessions show how to comment well and write about their work. We track participation and reach, and widen the group once early members see results.
It works best where leadership posts too. Without that, staff rarely feel comfortable joining in.
- A plan built around revenue, not impressions
- One team running every channel, so nothing gets lost in hand-offs
- Plain-English reporting you can share with your board
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a LinkedIn specialist matters
Our LinkedIn specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how LinkedIn fits your current stack before anything changes.
Integrations
LinkedIn connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to LinkedIn from another tool? We plan the move so history, tracking and settings come with you.
What our LinkedIn Employee Advocacy Services include
The usual building blocks. We drop what you don’t need and add what you do.
Channel strategy & media plan
Where to spend, in what order, against which targets.
Campaign build & launch
Search, social, programmatic and marketplace campaigns set up properly.
Creative & copy
Ads, landing pages and offers written to convert.
Conversion tracking
GA4, pixels and CRM events so every rupee is attributable.
Always-on optimisation
Weekly bid, audience and creative iterations.
Monthly growth reviews
Revenue-first reporting with clear next actions.
How we deliver
You see the plan before any work starts.
Audit
We look at every channel you run today, what it costs and what it actually returns.
Plan
A media plan with budgets, targets and the order we will tackle things in.
Launch
Campaigns, landing pages and tracking go live together, checked before spend starts.
Optimise
Weekly changes to bids, audiences and creative based on what the numbers say.
Report
A monthly review of revenue and cost per result, and what we shift next month.
Platforms we use for this work
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Do employees have to post every day for advocacy to work?
Do we need an employee advocacy tool?
Should we run every channel at once?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.