Email Copywriting Services

Most marketing emails fail for simple reasons: subject lines that could come from any brand, a long preamble before the point, three different calls to action, and copy that reads like a press release. Automated flows are often written once and never improved, while sales sequences copy templates that prospects have seen hundreds of times.

We begin with your audience, offer and past email data, including open and click rates by type. Then we write each email with one job: one message, one action. Subject lines and preview text are written in several variants for testing. For flows such as welcome, abandoned cart or onboarding, we map the sequence before writing, so each email builds on the last. Copy comes ready to paste into Klaviyo, HubSpot, Mailchimp or your tool, and we review results to improve the next round.